Maven Lane, led by its Founder Eri Iozdjan and Executive Vice President Will Andrews, is a rapidly growing furniture company that has disrupted the market with innovative designs, timeless aesthetics, and a strong focus on customer experience. Headquartered in Castle Rock, Colorado, Maven Lane operates as a fully remote company, spanning 16 time zones across the globe. Specializing in omni-channel selling, the company sells through platforms including Amazon, Walmart, Target, Wayfair, and Shopify. Most of Maven Lane’s furniture, including their stools, tables, chairs, and cabinets are shipped flat, with minimal assembly needed from the consumer.
In 2024, Maven Lane encountered significant logistical challenges with its incumbent third-party logistics provider (3PL) that was plagued by inefficiencies, lack of transparency, and antiquated systems. After months of searching, Will Andrews and his team partnered with VEYER Logistics, a growing logistics and fulfillment startup backed by the expertise of Office Depot. This partnership transformed Maven Lane’s supply chain operations, driving significant improvements in efficiency, transparency, and scalability.
The Challenge: Transforming Supply Chain Operations
Before partnering with VEYER, Maven Lane faced several critical challenges with its previous 3PL provider. According to Will Andrews, Maven Lane’s Executive Vice President, these issues were holding the company back from achieving its growth potential:
- Lack of Transparency:
- Maven Lane struggled to access order-level visibility and data. The lack of integration and transparency in billing created confusion and mistrust.
“It was frustrating to not have clear visibility into what we were being billed for or how our operations were performing,” said Andrews.
- Operational Shortcomings:
- The previous 3PL relied on outdated, homemade systems that were inflexible and difficult to scale.
- Despite constant feedback, the provider failed to adapt processes or integrate necessary best practices.
- Customer Alignment Issues:
- Maven Lane’s vision for growth and customer satisfaction was not matched by the previous provider’s capabilities or willingness to innovate.
- Cost Control and Value Mismatch:
- Higher-than-market rates coupled with unclear invoicing left Andrews frustrated, particularly as a professional in logistics who expected higher standards from a partner.
Faced with increasing operational inefficiencies and a pressing need to transition from wholesale reliance to direct seller models on Amazon, Walmart, and Shopify, Maven Lane required a proactive, scalable fulfillment and distribution solution.
The VEYER Solution
Partnering with VEYER marked a turning point in Maven Lane’s supply chain transformation. From the onset, VEYER’s customer-first approach and operational expertise stood out. Below are the key aspects of VEYER’s solution:
- Rapid Implementation & Transparent Processes
- VEYER expedited contract negotiations and pricing proposals, completing the process within a few short weeks, compared to months with other providers.
- The onboarding process stood out for its speed and collaboration. While initial tracking systems presented challenges, VEYER’s responsiveness in addressing these issues ensured progress without delay.
- Andrews applauded VEYER’s streamlined billing system, highlighting its unmatched transparency and alignment with agreed-upon terms.
“It shows me that whatever we agreed to, I’m billed for—it matches perfectly. I can read and understand everything. This is what I expect from a true partner.” – Will Andrews, Maven Lane
- Operational Efficiency and Scalability
- VEYER’s extensive network of more than 40 highly efficient facilities powered Maven Lane’s U.S. footprint expansion. The transition started with three facilities and will soon grow to five, further optimizing fulfillment timelines for Maven Lane’s large and diverse inventory. Maven Lane is now able to get their products closer to their customers, shortening delivery time.
- Clean, organized warehouses, along with a culture of continuous improvement, fostered confidence for Andrews and his team. Andrews noticed strong employee engagement as soon as the Maven Lane team toured their first VEYER facility.
“Walking through the facilities, it was clear VEYER prioritizes cleanliness, organization, and employee engagement. Those are signs of a partner who values operational excellence.” – Will Andrews
- Collaborative Approach
- Andrews emphasized VEYER’s willingness to adapt, accommodating Maven Lane’s needs, including integration planning and solving evolving challenges.
- By centralizing communications and empowering operational managers during facility visits, VEYER created a cooperative and solutions-focused environment.
“The moment I met the VEYER team, I felt like we were aligned. The team was just as ambitious and solution-focused as we are. That’s the kind of partner we need.” – Eri Iozdjan
- Streamlined Omni-Channel Fulfillment
- VEYER played a critical role in Maven Lane’s transition to direct selling. By supporting multiple sales channels (Amazon, Walmart, Wayfair, Shopify, and Target) and providing nationwide fulfillment services, VEYER set new standards for delivery times and customer satisfaction.
- Initially, Maven Lane struggled to establish seller-fulfilled prime (SFP) capability. With VEYER’s commitment to improving outbound shipping rates and tracking systems, Maven Lane’s SFP capabilities are on track to be implemented shortly.
Results: A Thriving Partnership
In just a few months, the partnership between Maven Lane and VEYER achieved measurable outcomes:
- Increased Business Agility: Maven Lane successfully launched direct sales channels via Amazon, Walmart.com, and Shopify, with additional channels on the near-term roadmap.
- Operational Expansion: By leveraging VEYER’s extensive infrastructure, Maven Lane seamlessly transitioned to three new facilities, with plans to be operating in five within months.
- Scalable Growth: The company is on track to grow revenues in the next year by 20%, with VEYER positioned as a cornerstone of the company’s logistics strategy.
- Improved Transparency: Maven Lane now has complete visibility into billing, clear shipping and tracking information, and seamless integrations, enabling better decision-making.
Looking Ahead
Maven Lane is poised to scale further, with VEYER supporting its vision to become an industry leader in the furniture market. Key initiatives on the horizon include:
- Optimizing fulfillment location strategies based on data insights to continue reducing lead times and logistics costs.
- Achieving seller-fulfilled prime (SFP) status on platforms such as Amazon, enhancing the customer experience with faster delivery times.
- Expanding inbound logistics capabilities, with VEYER’s team managing supply chain complexities, including imports from Vietnam into major U.S. gateways.
Why VEYER?
According to Eri Iozdjan, VEYER’s unique combination of operational excellence, partnership mentality, and customer-first initiatives is what sets it apart from the competition:
“VEYER is the partner you want when you’re growing. They’re willing to learn, adapt, and execute, even when things are challenging. It’s not just about what’s in the contract—it’s about doing the right thing, and that’s what makes VEYER stand out.”
For Maven Lane, VEYER is more than a logistics provider—it’s a partner for growth. Together, they’re reshaping the future of fulfillment, ensuring a seamless experience for customers while driving efficiencies at every turn.
Key Takeaways
- VEYER empowered Maven Lane to transition from dependency on wholesale partnerships to full ownership of its sales strategy.
- Maven Lane’s partnership with VEYER emphasizes the value of transparency, scalability, and operational excellence in the 3PL landscape.
- With VEYER, Maven Lane has laid the foundation for sustainable, long-term growth.
To learn more about Maven Lane and to shop their furniture, visit Mavenlane.com.
Ready to see how VEYER can transform your fulfillment operations? Contact us today for a free cost analysis and discover how we can help you scale with confidence.
